‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to find out what truly matters to today’s young...
Celý článokIt’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics Show (CES). In this guide, we have distilled...
Celý článokWith one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook how we can apply what it learned from...
Celý článokCreativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated both a new creative process and new creative...
Celý článokFor the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over all other aspects of brand-building. The limitations of...
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