Welcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials‘ desire for personalisation. This report sheds light on how new technologies facilitate personalisation in ways that consumers find...
Celý článokSteve King – ZenithOptimedia’s CEO, Worldwide – reports from the Worldwide Economic Forum in Davos, and gives an overview of some of the key global trends that emerged from its sessions....
Celý článokThe rapid growth of the mobile internet is disrupting business models even more than the PC revolution, due to its increased distribution, faster product upgrade cycle and personalisation capabilities. As well...
Celý článokCreativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated both a new creative process and new creative...
Celý článokFor the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over all other aspects of brand-building. The limitations of...
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