Our ten trends for 2017 are really all aspects of a single macro-trend – the rise of artificial intelligence (AI). AI is back to the forefront of research, promising to fundamentally change how we live and the way businesses work.
AI can provide businesses with better-informed decisions to drive top-line growth, deliver meaningful experiences for consumers and smooth their path along the consumer journey.
Our 2017 report provides valuable insights into advances in AI and the trends that will influence the consumer journey.
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