This year’s CES felt more ambitious than ever—an explosion of screens, devices, systems, categories and platforms. The Shenzhen ecosystem, venture capital and crowdfunding have provided energy and money to support ever...
Celý článok2017 will be a year of firsts for global media. It will be the first year in which spend on internet advertising will surpass television, and the first in which mobile...
Celý článokOur ten trends for 2017 are really all aspects of a single macro-trend – the rise of artificial intelligence (AI). AI is back to the forefront of research, promising to fundamentally...
Celý článokZenith is very pleased to introduce the first edition of Global Intelligence, our quarterly round-up of insights and intelligence from across our global network. We’ve put this magazine together to highlight...
Celý článokCES 2016: Zenith The Super-Connected Consumer Journey
Celý článokZenith's 2016 Trends: Empowering The Mobile Consumer
Celý článokCan data and creativity co-exist? ZenithOptimedia partners with Professor Brian Cox to look at the parallels between how scientists understand the natural world and how the advertising industry is now able to...
Celý článok‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to find out what truly matters to today’s young...
Celý článokSteve King – ZenithOptimedia’s CEO, Worldwide – reports from the Worldwide Economic Forum in Davos, and gives an overview of some of the key global trends that emerged from its sessions....
Celý článokWith one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook how we can apply what it learned from...
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